minimalist silver & gold jewellery, premium dog collars with personality!

Welcome to Jools London — where playful design meets premium style for people and pets who like to stand out. Inspired by colour, modern London living, and a love of beautifully made things, our collections are designed to add joy, confidence, and a little sparkle to everyday life.

Explore our carefully curated jewellery collection, featuring beaded bracelets, necklaces, anklets, and earrings in vibrant gemstone tones and timeless designs. Perfect for effortless everyday wear or thoughtful gifting, our jewellery is made to be layered, loved, and noticed.

For our four-legged style icons, we offer a distinctive range of beaded dog collars, BioThane® dog collars, and EM collars. Our beaded collars bring bold design and premium detail to every walk, while our BioThane® collars are waterproof, durable, and adventure-ready without compromising on style. Our EM collars are thoughtfully designed for dog owners who value wellbeing alongside aesthetics.

Rooted in London style and guided by creativity, Jools London blends premium jewellery with elevated pet accessories — all designed to feel special, playful, and unapologetically stylish.

Discover pieces that turn everyday moments into something a little more fabulous.